As Art Director at Promise, I led the creative direction on key AfriSam projects that showcased the brand’s commitment to sustainability and innovation in South Africa’s construction sector. From the 2019 Sustainability Campaign, where we visualized AfriSam’s initiatives through a 3D “sustainable world,” to the Connections Between Stationery & Calendar, which highlighted the human connections made possible by architecture, my role focused on shaping concepts into impactful visual stories that celebrated both AfriSam’s products and purpose.
