The Brief

AfriSam is a leading South African supplier of high-quality construction materials and technical solutions, including cement, aggregate, and ready-mix concrete. For the 2019 Sustainability Campaign, the challenge was to visually represent AfriSam’s commitment to building a sustainable future within South Africa’s mining sector. We developed a 3D “sustainable world” in the form of a pie chart, highlighting the company’s projects and initiatives. I served as Art Director, guiding the creative direction and overseeing the 3D design execution.