The Brief
For the South African localisation of Nestlé’s global NAN® OPTIPRO® GOLD 4 campaign, I served as Art Director, adapting the global toolkit to resonate with our local audience. My role included conceptualising new, culturally relevant South African scenarios for the TVC and social media videos, developing detailed storyboards, and directing the shoots to ensure authenticity while maintaining the premium, science-led tone of the brand. I also directed the animated social media campaigns, ensuring the product’s innovation and emotional storytelling translated powerfully across digital touch points. The result was a locally nuanced campaign that preserved the integrity of the global creative while making it relatable and engaging for South African parents.
SCREENSHOTS
This project extented into various elements that can be viewed here.
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