The Brief
In Winter 2024, Nestlé invited South Africans to “Enjoy a Little Magic” with a playful 30” TVC, magical inspired key visuals, and animated DOOH. As Art Director for Nestlé’s Enjoy a Little Magic Winter 2024 campaign, I helped shape the overarching creative idea and brought it to life across multiple touchpoints. I art directed the whimsical 30” TVC and its cutdowns, steered and designed the visual direction for the campaign’s key visuals, and directed the animated DOOH and social media videos. From nostalgic stunts to in-store activations, our integrated work reignited childlike joy, paused the grind of adulting, and made chocolate the season’s sweetest escape.
SCREENSHOTS
This project extented into various elements that can be viewed here.
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