The Brief

While working as an Art Director at Promise Group, I led the visual development and storyboarding for a TVC campaign for our client, Boardmans, part of the Edcon retail group. I was responsible for shaping the look and feel of the ad, crafting detailed storyboards, and aligning the creative direction with the brand’s positioning. This project showcased my ability to translate strategic messaging into compelling visual storytelling that connected with a broad retail audience.