The Brief

Lots of South Africans travel to coastal towns and cities during the December holiday season. Often people forget to take thier car for a safety check-up when traveling long distances. Nissan wanted to create an online and print holiday campaign for Parts and Aftersales to inform thier customers about the free 40 point check up and a possibility to win a holiday voucher or free maintenance for a year. The idea is making a negative into a positive. The only light that should go on on your dashboard is a holiday light.