The Brief

Galleria Mall is located on the east coast of South Africa in the tranquil holiday town of Amanzimtoti. This was a new account to pitch a fun and catchy, creative campaign, advertising a competition at the Galleria Mall to win a trip to Thailand for a family of four. To create the ‘feel’ and vibe of Thailand, a logo device was designed using a montage of vibrant Thailand imagery. This creates the idea of excitement, fun and a sense of adventure, ei The Great Escape! This campaign was to run over several mediums online, print and OOH as wel as instore promotions.