• ClientUnilever Food Solutions
  • AgencyODA Advertising
  • Year2017
  • RoleSnr. Art Director/Copywriter
  • Skills Design | Copy | Adobe CC
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The Brief


Unilever needed to have a master key visual direction for thier Robertsons Spices Range, with inspiration from the Robertsons brand direction of heritage through the tradition of handing down expertise, skill and craftsmanship.The images show the authenticity of the raw ingredients from a top view perspective falling down into the grounded spices below.The line is playing on the visual narrative that only the best of raw ingredients are grounded to make up Robertsons Spices. Being “well grounded” is having a good knowledge of a subject which plays into the expert heritage of Robertsons Spices.The focus SKU’s [Paprika and Chicken Spices] copy is a playful "Rosanna Speak" lingua speaking directly to the chefs.

Journey into the sweet core of a Bell Pepper - Paprika focuses on the pure, authentic sweet pepper ingredients.

So, your chicken never came back...-Robertsons Chicken Spices are so well grounded that the chicken prepared does not get send back to the kitchen.

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