The Brief

SERENITY - [ /SɪˈRƐNɪTɪ/ ] noun (pl) -ties

Maslow needed to launch their new, authentic and customise blend of tea. We where tasked to develop a signature brand that reflects the Maslow's distinctive character, yet could stand on its own. The only requirement was to carry through the old maslow logo within this new identity.

Serenity - The state of being serene, calmness, peacefulness. Serenitea was without a doubt the perfect name to describe the aroma of this custom blended tea. A fusion of Serenity, Tea and the Maslow logo, blend the brands together.