• ClientSoviet Fashion
  • AgencyStraight Twisted Advertising
  • Year2012
  • RoleArt Director | Copywriter
  • SkillsAdobe CC | Design
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The Brief


Soviet Clothing is a fully-fledge premium denim lifestyle brand from South Africa, launced in 1987. For the spring retail campaign we launced a concept of anarchy and revolution in line with the brand's philosophy of living rebelious, sexy and free. "Be Your Own Revolution" speaks to the youthfull and independant nature of young fashionable trendsetters.

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